About

Our goal is to make sunscreen easier, more appealing, and a choice you decide to incorporate into your daily routine.  

CLOUD is the dream of two NYC parents who had difficulty getting their children to apply sunscreen.  Our goal is to make it more makeup like, with hydrating elements and skincare benefits, to entice our children and as many others that we can convince, that sunscreen is the most important component of your skincare routine. 

We want to make sunscreen cool, something you want to reach for, something you're proud to carry in your handbag, something you want to put front and center in your vanity table, and something you're excited to show your friends at the beach.

SPF today is investing in your skin for tomorrow.